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The Effect of Direct Response TV on Search Engine Marketing

If you don’t know how to properly allocate web orders from DRTV, you could be cancelling profitable DRTV media placements.

While this particular study was completed years ago, we have proven numerous times over the ensuing years that the symbiotic relationship between Direct Response TV and Paid Search Engine Marketing is as strong as ever, and savvy marketers understand the need to track and allocate responses from commercials correctly so that future media decisions are made with the best possible data.
This Acquirgy Green Paper will look at the enormous impact DRTV has on Search Engine Marketing, both on organic and on paid search listings, and how it can easily have a material impact on the allocation of expenses and sales to both channels. Factual results from case studies are presented to illustrate our conclusions.  
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