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Turning The 10 Most Common Paid Search Mistakes Into Pure Profit

How many of these errors are stealing away revenues and profits from your campaigns?

One of the most alarming conclusions we reached while talking with hundreds of companies about search engine marketing practices is the sheer number of mistakes almost everyone seems to be making. These are mistakes costing companies untold millions of dollars in bottom line profits. 
Paid search is by far the most challenging form of advertising around. While search could easily become the most productive form of direct marketing on the planet, it comes with a tremendous amount of complexity and some negative ramifications when done incorrectly.
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