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DRTV Cases


eDietsYou can’t be afraid of competition. You need to take it head on with a sound strategy. The right creative and offer allows smaller brands to compete against entrenched brands. Effective testing provides a roadmap for success.

GevaliaWe Turned Around a Failed Kraft Gevalia DRTV Campaign With a Compelling Consumer Offer and Generated Customers at 860% Less Than the Prior Agency

TickleLearn How We Developed a DRTV and DR Radio Tracking Methodology for That Resulted in Highly Trackable Members from DRTV/DR Radio Commercials We Created

HoveroundHow We Helped Hoveround Grow Dealers by 6,000% and Revenues 20X and Created a New Direct Response TV Category – Power Wheelchairs

ICON FItnessHow a 30-Minute Infomercial Generated Thousands of Leads at or Below Goal and Increased Brand Awareness for ICON Fitness

Intuit QuickBooksSee How the 6-Arm Businessman DRTV Creative for Intuit’s QuickBooks Resulted in a Successful Test and Rollout

GevaliaLearn How Our DRTV Campaign Helped Sell Millions of Units at Retail and Another 20,000 Via Paid Search Marketing

PODSHow Acquirgy Developed the Consumer Lead and Franchisee program for PODS, Resulting in 4X the Number of Franchisees and Huge Volumes of Consumer Leads

Power-SaveSee How DRTV Can Be Used Successfully to Produce Thousands of Leads for Higher Priced Products – The Power Save Case

Punch! SoftwareWe Developed a “Self-Liquidating” DRTV Program That Drove a 20% Lift in Retail Sales for Punch Software

Real NetworksHow Real Networks Experienced New Music Subscriber Growth of 100M to 500M Consumers and a Cost-Per-Trial Below Goal

Rhino LiningsThe 6-Pronged Approach We Used to Generate Over 400,000 Consumer Leads and Grow Rhino Lining Dealers to 1,250 Worldwide

SharkHow We Help Euro-Pro Sell over 1.5 million Shark Sweepers, won the “Infomercial of the Year Award” and Created a Multichannel Powerhouse

uBidHow DRTV Impacted Search in a Big Way for, Increasing Clicks by 62% and Bidders from Brand Terms by 58%

Western UnionLearn How We Developed an Award-Winning DRTV Campaign for Western Union’s MoneyWise Card that Melded Direct Response and The Respected Western Union Brand


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