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Green Papers


We’re always amazed at how many companies are not effectively mining profits from the long tail. Are you?

Search success is part technology, part human brainpower. Do you know which is which? 

Depending on your search volume, this may or may not be a good strategy. 

If you don’t know how to properly allocate web orders from DRTV, you could be cancelling profitable DRTV media placements.

How many of these errors are stealing away revenues and profits from your campaigns?


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